What Can You Do with a Communications Degree?

The Social Science and Humanities are important fields of study and have endless applications to more professional industries than you might expect. A communications degree is an amazing foray into careers that require storytelling, and the ability to decipher correspondence. 

One of the most flexible degrees there is, studying communications will open doors for career opportunities. Beginning immediately after graduation—or even provide a base knowledge for a number of advanced and applied degrees. Here are just a few of the infinite possibilities for anyone with a degree in communications. 

Public Relations Specialist

Media literacy is a critical skill these days, and in an era where we are constantly inundated with breaking news, global events, and product launches, there is a need for PR specialists. There are those who craft press releases, pitch journalists, and curate an appealing image of their clients. On the other side are those who interpret what’s happening to translate to a broader audience. “Catching” something that has been polished for public consumption to uncover the truth is a valuable skill for many companies.

Marketing Strategist

Communications professionals with a love for the psychology behind why we purchase what we do would love a career in marketing. With a talent for storytelling and the training as to how to connect with audiences emotionally, brand and marketing specialists help companies figure out their voice, design campaigns, and analyze what sticks.

Technology and Machine Learning

AI and machine learning is already ubiquitous and tech companies desperately need employees who can humanize technology. Communications leads can translate complex tech concepts into plain language and make them accessible for broader, non-technical audiences. Communications bridges the gap between engineers and users. 

Healthcare and Biotech

Similar to other technology industries, health communications is largely about knowledge translation and knowledge transfer. In healthcare this could look like creating campaigns around public health, wellness, or medical advancements. For something more hands-on, a communications degree would help with patient education, which is needed to help patients understand diagnoses or treatment options. 

Environmental Science & Sustainability

Climate science is a significant environmental, political, and global area of exploration. Corporate communications need professionals to help them promote their actions. Green products and initiatives need their stories told and to be promoted to communities at large. Environmental fields need persuasive communicators who can move people from awareness to action.

Media or Journalism

People who thrive on asking questions and chasing stories need to know that journalism is alive and well. Digital media and news ways of reporting have allowed the field to broaden. A communications degree and background in the concepts related to the field gives you a head start in interviewing, research, and crafting compelling narratives.

We will always need to know the truth of what’s happening in the world, so there will always be a need for professionals to communicate.